When we started the project, the first thing we did was communicate about what Brian and Ayleen were looking on who they wanted to attract to their business and what they were their expectations of me.
After the meeting, I started working on their logo, font and color choice. I took into consideration what they asked and researched their market. I started making color combinations and came up with the concept of “black” and “gold”
Some of the things that stood out to me when we had the first meeting was that they mentioned they wanted a “mascot” later on in the future. And they were particularly interested in a bear. That’s how we got the idea to make the logo as a “teddy bear”.